The late comedienne Linda Smith once quipped, “I love Waitrose – it’s that little bit more expensive.�

It seems that until the recent credit crunch, we consumers believed the view that “Expensive equals quality�, or You get what you pay for�. Advertisers perpetuated the myth – imagine the luscious M&S ads, with “This is not ordinary food, this is….� At the other extreme, the supermarkets Value or Basic ranges were devoured by the penny pinchers but barely noticed by you and me.

In Computer courses, expensive companies (aren’t they superior - if you can afford it - why else would they be so well known?) acknowledged that colleges exist who’ll do it less expensively but be careful, you get what you pay for…. .

Then the world takes a couple of turns, the economic future is uncertain, and all at once value takes priority! Many householders stop visiting Waitrose, and instead discover the delights of Aldi and Lidl. Stockbrokers and their large bonuses are the curse of the devil, and we all re-evaluate our spending habits.

Maybe we’ve been taken in by paying higher prices? Look a little closer into the country’s IT training market, and there’s a lot to discover. Just because industry’s crying out for more skilled programmers and networking professionals, are we really getting a good deal coughing up over five thousand pounds for training, or are we missing something better? It’s a bit ironic that many computer training providers are behind the times - supplying students with pen and paper methods. Is it reasonable to read through books when anything can be downloaded in this communication age? Is it necessary to drive to training centres, forking out for our hotel bills to support their overheads? 24/7 Interactive support should be available for me when and where it works best for me – at my convenience, but not at my cost.

With more comprehensive, user friendly training options on offer at a fraction of the cost of these prices, perhaps we should wake up to the fact that in terms of electronic learning, value is higher quality for a more reasonable price. Things are changing in Computer training – in supermarket terms, it’s “Taste the Difference� goods for “Basic� prices. In this uncertain world we’re living in, bring it on.

(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.

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